CEO Doyoung Kim Founder of Asia Design Prize       We have long accepted the idea that “big is strong.” For years it felt natural that corporations with deep capital, large headcounts, and global distribution would dominate. Today tells a different story. Even without abundant resources, small brands with a clear philosophy and fast execution are emerging as powerful players. The r...

  Branding Director Woosung Jun Founder of the branding strategy & consulting group Seaside City       I believe the act of purchasing can largely be divided into two categories: purpose driven purchase and value oriented consumption. As the term suggests, a purpose driven purchase is made for a clear and specific reason. For example, when the weather turns cold and you need clothes...

Director Joohwang Kim Co-Founder of lllayer To begin, could you briefly introduce yourself and share the design philosophy that ‘lllayer’ Studio pursues? We define the purpose of branding as the act of creating memory. When people think of a brand, what kind of memory comes to mind? Or in what situations does this brand naturally surface in one’s thoughts? These ar...

Proof of Achievement in Design: 3,070 Entries from 23 Countries Worldwide Recognized as one of Asia’s top three design awards, the K-Design Award has unveiled its 2025 Online Exhibition. This year, a total of 3,070 works from 23 countries were submitted, evaluated by an international jury of 37 members through a fair and systematic judging process. Ultimately, 344 works—approximate...

Director Joohwang Kim Co-Founder of lllayer To begin, could you briefly introduce yourself and share the design philosophy that ‘lllayer’ Studio pursues? We define the purpose of branding as the act of creating memory. When people think of a brand, what kind of memory comes to mind? Or in what situations does this brand naturally surface in one’s thoughts? These ar...

  Director JoongHyun Cho Founder of DueDance     To begin, could you briefly introduce yourself and share the values you have considered most important in your design practice so far?   I am a brand and graphic designer who began my career at Naver, where I worked as a brand designer before moving on to serve as CDO at an IT proptech company. Later, I advised D.CAMP (Banks Foundation ...

  Prof. Sooshin Choi Artistic Director of the 2025 Gwangju Design Biennale       “Design is about asking questions. And today, the questions we must ask have only grown larger.”   South Korea is rapidly emerging as a visible force on the global design stage. Yet when asked what defines Korean design, we often struggle to answer. The challenge is to move from fast followers without...

Director Marina Khodak Design Leader of TypeType Before we begin, we would love to learn more about your design studio. Could you briefly introduce the studio’s background—where you are based, when it was established, and some of the major type or branding projects you have worked on? We’d also be interested in hearing about your team’s design phi...

  CEO Doyoung Kim Founder of Asia Design Prize       We have long accepted the idea that “big is strong.” For years it felt natural that corporations with deep capital, large headcounts, and global distribution would dominate. Today tells a different story. Even without abundant resources, small brands with a clear philosophy and fast execution are emerging as powerful players. The r...

  Branding Director Woosung Jun Founder of the branding strategy & consulting group Seaside City       I believe the act of purchasing can largely be divided into two categories: purpose driven purchase and value oriented consumption. As the term suggests, a purpose driven purchase is made for a clear and specific reason. For example, when the weather turns cold and you need clothes...

Proof of Achievement in Design: 3,070 Entries from 23 Countries Worldwide Recognized as one of Asia’s top three design awards, the K-Design Award has unveiled its 2025 Online Exhibition. This year, a total of 3,070 works from 23 countries were submitted, evaluated by an international jury of 37 members through a fair and systematic judging process. Ultimately, 344 works—approximate...

      When Experimentation Meets the Market: Lessons from Korean Brands such as PA   “Fashion is not just about making clothes; it is a way of speaking to the world.” For years, Korean designers were framed through the optics of speed: rapid cycles, rapid adoption, rapid bursts of global attention. That story is not wrong, but it is no longer complete. In recent seasons a quieter, s...